ResourcesChannel Shift: Realising the Benefits

Channel Shift: Realising the Benefits

The paper is aimed at practitioners and service delivery professionals rather than policy leaders and the general public. It identifies the ‘golden thread’ of common factors that connect successful channel shift projects and lead to the realisation of benefits.

This white paper is written by Dr Gerald Power who has worked under two successive administrations on channel shift and channel optimisation policy within the Cabinet Office.

The paper is aimed at practitioners and service delivery professionals rather than policy leaders and the general public. It identifies the ‘golden thread’ of common factors that connect successful channel shift projects and lead to the realisation of benefits.