Innovation and changeDigital TransformationNew CRM to create opportunities for council

New CRM to create opportunities for council

East Hampshire District Council has signed a deal with CRM specialist Optevia that will see the introduction of a new customer relationship management system (CRM).

East Hampshire District Council has signed a deal with CRM specialist Optevia that will see the introduction of a new customer relationship management system (CRM).

The CRM, which will be based on a Microsoft Dynamics system and, the council says, it will be used for commercial operations aimed at raising revenue to replace the need for its share of council tax.

The move is part of an overall strategy to become “council tax free” by 2024. East Hampshire says that nine per cent of the council tax it collects is retained with the rest passed on to other local public authorities.

The council says the CRM will also allow for more targeted personalisation of services so that they can be delivered when and where they are needed.

 

Commercial benefits

East Hampshire is also looking at ways for the CRM to be used to benefit the council commercially. Tickets to a music festival hosted in the district are already being sold online but there are plans to use the platform to raise commercial sponsorship for targeted messages to groups of its residents, utilising the easy retrieval and unlocking of data.

Full details of the strategy are still being worked on and further details will be announced shortly.

Related Articles

Government set to create a digital identity market

Digital Transformation Government set to create a digital identity market

2d Jay Ashar
Salford City Council to host three events for Digital Leaders week

Digital Transformation Salford City Council to host three events for Digital Leaders week

3d Jay Ashar
Cwm Taf Morgannwg to drive Digital Hospital agenda

Digital Transformation Cwm Taf Morgannwg to drive Digital Hospital agenda

4d Jay Ashar
Government sets plan on harnessing new technologies

Digital Transformation Government sets plan on harnessing new technologies

5d Jay Ashar
NHS People Plan launched to embrace the future medical workforce

Digital Transformation NHS People Plan launched to embrace the future medical workforce

2w Jay Ashar
Data on parking spaces set to be standardised

Data Insight Data on parking spaces set to be standardised

2w Jay Ashar
Unlocking accelerated results in e-rostering doctors

Digital Transformation Unlocking accelerated results in e-rostering doctors

2w Jay Ashar
Somerset County Council invests in adult social care case management tech

Adult Social Care Somerset County Council invests in adult social care case management tech

2w Jay Ashar