This week sees the return of the ninth annual Get Online Week, Tinder Foundation’s campaign backed by the GDS and the NHS, among others, which aims to help people realise the benefits of being online, spreading digital inclusion in the process.
Led by the foundation’s network of 5,000 community partners, the campaign will see thousands of events happening across the country to promote the value of going online to those who lack experience or confidence dealing with the internet.
Using #GOLW15 the foundation is encouraging people to share examples of activities that can be completed more easily online.
Campaigns like this are increasingly important as major public sectors bodies such as the NHS seek to move patient records online and offer easy to access information on services to save patients time and exertion.
Tinder foundation estimates there are 10.5million adults lacking the skills they need to succeed in today’s digital society and this is affecting the 1.8million unemployed people looking for jobs when 90% of vacancies require digital skills.
Reaching over 80,000 people
Helen Milner, CEO of Tinder Foundation says: “Our aim is to ensure everyone can experience the benefits of being online. After the huge success of last year’s campaign in which we reached over 80,000 people, we want to make this year even better.
“Whether you’ve never touched a computer or tablet before, or just need some pointers, there’s a Get Online Week event out there for you.”
Campaign in practice
Highlighting one of the great events going on this week was Digital Economy Minister Ed Vaizey, who visited Erith Park in Bexley, to see how residents are using technology to build community engagement.
Using interactive suitcases that travel from person to person in the neighbourhood to record stories, residents at Erith Park showed Vaizey how their community is championing digital engagement.
He took part in the ‘Walk the Talk’ tour, in which people can hear the stories recorded into the suitcases at six locations on the development.
The minister also saw digital voting posters and an interactive screen, both new community digital projects in development.
Vaizey commented: “The work being done in Erith Park is brilliant and it’s great to see Bexley taking part in the nationwide GetOnline week initiative.
“Getting online and embracing new technology is becoming more and more important in this digital age, and I congratulate all involved in this innovative scheme aimed at using technology to build community engagement.”