The Environment Agency has partnered with telecoms giant EE to send flood warnings to mobile phone users in Somerset, Dorset and Wiltshire.
From this week, EE customers who are registered in flood risk areas will receive messages from the Environment Agency’s Floodline Warnings Direct service so that users have sufficient time to prepare for flooding.
The service is the first of its kind, following a successful pilot in Staffordshire in March of this year.
The Floodline Warnings Direct service alerts 600,000 homes and businesses through landline numbers but the new scheme is the first time that users will be informed directly through a mobile phone provider.
Jason Rees, EE’s director of New Business, said: “This new service clearly demonstrates the positive contribution that mobile technology makes to our everyday lives. The Floodline Warnings Direct service offers our customers a free and essential service.”
Craig Woolhouse, flood risk manager at the Environment Agency added: “We want to ensure that everyone has as much time as possible to prepare for flooding and by working with EE we’re now able to warn even more people about the risks.
“Flood warnings save lives and this ground-breaking initiative is another way of raising awareness of flood risk.”