JCDecaux has rolled out its premium Outdoor advertising locations across the City of Edinburgh.
Marking the first phase in the development, 9 digital bus shelters designed by Lord Norman Foster have been installed along Princes Street, the main shopping street.
Edinburgh will be the first major UK city to benefit from JCDecaux’s digital bus shelters, which will also deliver touch screen capabilities that will provide real-time tourism, local and council information.
Helena Kavanagh, Managing Director – Small Format at JCDecaux, said: “JCDecaux is transforming and reinvigorating the Edinburgh cityscape by providing premium street furniture and billboard networks, which are well-designed and maintained, that will enhance urban experiences and benefit residents, visitors and local businesses.”
Transport Convener, Councillor Lesley Hinds, said: “This marks the beginning of our exciting media partnership with JCDecaux. These new digital bus shelters will not only vastly improve the appearance of some of our busiest streets, providing comfortable shelters for public transport users, but will also allow us to communicate real-time messages to the public, visitors and commuters efficiently, transforming on-street advertising.”