NHS Choices plans to become “more of an integrated path that is part of the NHS journey,” its head of business has said.
Owain Davies said that the site will become less of an encyclopaedic portal, under new plans to extend its remit.
NHS Choices is the leading provider of information on health services and conditions in the UK, clocking up one billion page views since its 2007 launch.
“The NHS journey can go online or offline as appropriate and we can be an aggregator of those things,” said Davies.
“There are already doctor’s surgeries doing video conference appointments and we are adding integration for those areas. We’ve had symptom checkers for 10 years and we have done online prescribing. We are not going into this new.”
The Personalised Health and Care Framework 2020 would see the site integrating with NHS 111, the non-emergency care telephone service, to “create a seamless public information service”, and capitalise on the site’s popularity.