InsightsMobile and internet services now ‘essential’ to consumers: Ofcom

Mobile and internet services now ‘essential’ to consumers: Ofcom

The study examined which communications services UK consumers consider ‘essential’ in their day-to-day lives and whether they are affordable, particularly for the most vulnerable in society.

UK consumers believe that they can’t do without the internet and mobile phones, new Ofcom research reveals.

The study examined which communications services UK consumers consider ‘essential’ in their day to day lives and whether they are affordable, particularly for the most vulnerable in society.

People said the ability to contact the emergency services, keep in touch with family and friends, or access information, education and entertainment were among the key functions of essential services.

Overall, the study found that telephone services, in particular mobiles, and internet access were most essential to UK consumers. Some 61% of consumers rated voice services (mobile or landline) as essential, 59% considered mobile voice or text services as essential, while 57% regarded personal internet access as essential.

The research also revealed that certain services are considered essential by some, but less important by others, with age being a key factor. Landline telephone services are considered essential by people aged 75 and above (61%), compared to just 12% of 16-24 year olds. However, accessing the internet via a smartphone was considered essential to 53% of 16-24 year olds, but to no one aged 75 and above.

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