Following a study by the Boston Consulting Group that indicated that businesses who have a presence online grow four to eight times faster than those who don’t, Google is heading to Newcastle as part of Go Digital Newcastle to deliver its free Google Juice Bar digital masterclass to city businesses.
Thanks to the support of Go Digital Newcastle, a project which has received a grant approval of £435,162 from the European Regional Development Fund 2007 to 2013, Newcastle business owners and aspiring entrepreneurs can meet Google on Friday March 7. They will receive advice and tips on making the most of the Internet and growing their business online.
Cllr Nick Forbes, Leader of Newcastle City Council said “The internet is transforming the way we live our lives, and the smart successful businesses of the future will be those that recognise this.
“This event is therefore a fantastic opportunity for businesses to take advantage of the expertise on offer and learn more about how the internet can help their businesses grow and develop.
“In Newcastle we’re very ambitious about how we can be a real centre of innovation for the new digital age.”
Celebrating female success in the digital sphere, Newcastle Central MP Chi Onwurah and YouTube businesswoman Lauren Luke will share their experiences and knowledge in digital entrepreneurism.
Given that female entrepreneurs are under-represented in the digital field, women are particularly encouraged to take advantage of the free expertise and workshops on offer – though all business owners are invited to sign up and take advantage of the workshop and benefit from making the most of the Internet for their business.
Chi Onwurah, MP for Newcastle Central said: “In today’s economy a successful digital presence is absolutely vital for small businesses and Newcastle must provide a platform for local business success online.
“Go Digital Newcastle is making that happen. It’s particularly important of International Women’s Day on March 8 to remember that by equalising men’s and women’s economic participation we could add 10pc to the economy by 2030.
“Digital should be an essential part of that – and women, and as many businesses as possible, should take advantage of the expertise on offer from Google.”
The workshop is part of Google’s drive to help small businesses grow using the Internet and to help business owners harness new ‘e-skills.’
So far more than 250,000 businesses have been helped through the programme.
The Juice Bar has been designed to support and advise businesses regardless of their technical expertise – from starting out and creating their first website, through to improving an existing website and online marketing.