BT is calling on young people across the UK to take part in its BT Digital Champions initiative and share their internet skills to help some of the seven million adults who have never been online to join the digital world.
To date over twenty thousand school children have pledged their support for the initiative which aims to build the confidence and skills of people in their local communities to get online and get more out of life. This could include trying simple activities, such as keeping in touch with family or making major changes to their lives, such as finding a job.
Digital Champions who train adults and build their confidence and competence in using the internet will be rewarded with tickets to attend a special concert, Rock Assembly, at Wembley Arena on 9 July next year. As an extra incentive ahead of Rock Assembly, the BT Digital Champions Christmas Challenge will reward the top three schools that help the most people get online this term with some amazing prizes including all-in-one computers, VIP seats at Rock Assembly and the chance to meet some of the Rock Assembly 2014 performers who have previous years have included Wretch 32, Chipmunk and Diversity.
Whilst over 92% of the UK has access to broadband, there are still over seven million adults who have never been online. Last year BT Digital Champions across the UK joined forces to support ten thousand of the nation’s digitally-excluded get online for the first time or improve their existing skills.
BT Digital Champions is part of BT’s Connected Society programme, which aims to use the power of communication to help people get online and develop the skills and confidence they need to use the internet and open up a world of information and opportunity.
Anna Easton, Programme Director of BT Connected Society, said: “It’s hard to imagine but there are seven million people in the UK that have never been online and many of them are older or unemployed. School children today have a natural affinity with technology and we want to encourage them to share their skills with the people in their local communities who stand to gain most. Becoming a digital champion transforms the children too because they realise they can make a difference.”
BT Digital Champions is run in conjunction with children’s charity the Transformation Trust, which strives to help students build their confidence and skills, and share them with the wider community. Students can volunteer their own time to train family and community members, or schools can organise group training sessions with full resources and support provided.