Hampshire Fire & Rescue Service has recently adopted CrowdControlHQ, a social media risk management and monitoring platform, enabling the service to communicate with the public across social networks in an efficient and secure way (view press release).
According to CrowdControlHQ, Hampshire Fire & Rescue is a pioneer of social media and its communications team has taken to the medium in a big way with over 20,000 fans and followers so far. The service uses social media to communicate information about incidents across the county, as well as giving safety advice and tips to the community.
However using social media across such a large organisation can lead to lose of control as well as expose it to risks of accidental or malicious postings.
CrowdControlHQ helps prevent risk by giving central control to authorised individuals. Enabling them to keep passwords secure and give other users a tiered level of access and permissions. It also provides monitoring tools, so organisations have a clear audit trail of who posted and when and they can see who is talking about them across the social media networks and what they are saying. This allows the service to adhere to strict social media compliance guidelines.
“Before we bought CrowdControlHQ we were sharing passwords across multiple social media outlets so there was a potential risk that we wanted to manage,” said David Broomfield, of Hampshire Fire & Rescue’s marketing communications team, “and we could only have limited number of people logged in at any one time and that caused issues. Now we can have many people using system across several departments and fire stations.”
Hampshire Fire & Rescue can now use CrowdControlHQ’s keyword searches and moderation tools which are built into the platform so it can be alerted to any incidents that are being mentioned and moderate its profiles for inappropriate language and posts.”