Insights“Your council is a website” says tech expert Tom Steinberg

“Your council is a website” says tech expert Tom Steinberg

Tom Steinberg, Director & Founder, mySociety he argues that a local council’s web presence would eventually be the main, perhaps only, way that citizens interacted with local government.

“Your council is a website”
Meeting user needs through digital channels

At Socitm 2012, Tom Steinberg, Director & Founder, mySociety gave a talk titled “Your council is a website” where he argued that a local council’s web presence would eventually be the main, perhaps only, way that citizens interacted with local government and thus should be given high priority.

He gave the example of Amazon.co.uk, which actually consists of thousands of employees, warehouses and offices but to the general public it is a website and their impression of the company will be based entirely on what they see online.

For the next generation what council services are will be what you look like on the web. It’s not just one front door that will be all that you are,” he explained.

He went on to say that “in order for councils to look as good as they need to, to remain legitimate, a transformation has to happen that puts user centred design and meeting user needs through digital channels right at the top – as high as anything else like meeting legal responsibilities or protecting children.”

“If this does not happen then it will come as no surprise when people will no longer want to pay for council services,” he warned.

He expressed his deep concern about the issue when he said that “a failure to keep up with standards of digital channel will add to the weight of distrust that the public has in the government.”

Steinberg had written an article on the same topic earlier, which can be read here.

Related Articles

Legacy IT – the biggest barrier to transformation?

Change Management Legacy IT – the biggest barrier to transformation?

2m Austin Clark
Q&A: Using digital communication platforms to work smarter – part 2

Digital Customer Service Q&A: Using digital communication platforms to work smarter – part 2

3m Austin Clark
Generating and protecting real estate revenues through technology

Insights Generating and protecting real estate revenues through technology

4m Guest Writer
Saving millions, maintaining services (case study)

Cloud Computing Saving millions, maintaining services (case study)

4m Austin Clark
Seven digital government trends to look out for in 2018

Adult Social Care Seven digital government trends to look out for in 2018

4m Austin Clark
Four lessons to learn from early AI projects

Digital Customer Service Four lessons to learn from early AI projects

4m Austin Clark
Automation, AI and machine learning in the public sector

Digital Transformation Automation, AI and machine learning in the public sector

4m Austin Clark
Council boosts revenue by gearing up for electric vehicles (case study)

Digital Transformation Council boosts revenue by gearing up for electric vehicles (case study)

4m Austin Clark