The Local Government Association (LGA) has launched a ‘Social Media Friendly Mark’ that councils can put on their websites, letters, pamphlets etc. to show citizens that they are embracing social media as well as to indicate that Wi-Fi is available in public buildings to enable live tweeting, blogging and uploading of photographs.
The launch comes immediately after the successful tweetathon held last week, where council workers tweeted about the work they do on a daily bases, using the hashtag ‘OurDay’.
The Mark, a purple and white logo, can be downloaded online and comes with a set of guidelines that tell councils that the mark “is being implemented via a trust system that expects local authorities using the mark to believe in its ethos; ie are committed to the use of social media” and that the LGA will not be monitoring its use.
According to Peter Fleming, Chairman of the LGA Improvement and Innovation Board, “The launch of the Social Media Friendly Mark means we now have a clear way of communicating to the public that we are providing information through a broad range of online channels. It also gives us the opportunity to add to our reputation as the most open, transparent and democratic part of the public sector by letting residents, councillors and local government employees know when it is okay to tweet and blog from meetings.”